Launching and evolving your click-and-collect system isn’t a perfect science. Take cues from these retail giants on how to create a successful BOPIS strategy.
BOPIS Launch: 2015
Delivery methods: Delivery, drive-up, and in-store pickup
STORES Top 100 Retailers List Position: #7
Target is a classic go-to for customers to scoop up holiday gifts, back to school clothes, dorm room decor, and even a cheap bottle of wine, it should come as no surprise that the brand is homing in on BOPIS.
The numbers prove success for Target, with last year’s holiday stats being especially impressive. A whopping 70% of online sales placed between November and December 2017 were picked up in store. There’s still room for improvement for the retail giant — experts say there was a missed opportunity to increase BOPIS sales even more by enticing customers coming in to pick up online orders to drop a few extra dollars on holiday must-haves.
BOPIS Launch: 2017
Delivery methods: Delivery, in-store pickup
STORES Top 100 Retailers List Position: #32
A less likely suspect, 7-Eleven is also testing out click-and-collect in select stores. The convenience store chain started rolling out BOPIS in 2017, first offering in-store pickup in downtown Dallas locations with plans to expand in 2018.
7-Eleven’s BOPIS launch is just one piece of an extreme digital transformation. Their click-and-collect strategy, for example, relies on the 7‑ElevenNOW smartphone app. Their goal, says 7‑Eleven Chief Digital Officer Gurmeet Singh, is to “redefine convenience.”
Fun fact: In some locations, 7-Eleven houses package pick-up lockers for Amazon customers to use.
BOPIS Launch: 2015
Delivery methods: Delivery, in-store pickup, and smart lockers
STORES Top 100 Retailers List Position: #5
Wandering around Home Depot looking for just the right materials for a job is a thing of the past for DIYers everywhere. Home Depot says that subject to item availability, customers can pick up most online orders in just two hours — perfect for contractors and homeowners racing against the clock.
The brand is gaining some serious traction with their BOPIS system — 40% of their online sales are picked up in store. However, store inventory and item availability is still a challenge for the big box store. There are over one million items available on Home Depot’s online store, but only several thousand are available for in-store pickup. Even so, offering a click-and-collect option is a game-changer for the retail chain and their customers.
BOPIS Launch: 2013
Delivery methods: Delivery, drive-up, in-store pickup, and smart lockers
STORES Top 100 Retailers List Position: #1
This article wouldn’t be complete without discussing Walmart, the reigning champion of the retail world. Walmart’s BOPIS options are helping convenience-drive customers everywhere get in and out the door in just a few minutes.
With a multifaceted click-and-collect system that includes in-store pickup towers and curbside pickup, the retail giant is experiencing booming success. A report from Packaged Foods revealed that of all click-and-collect customers, 42% of them said Walmart was where they picked up their last online order. Plus, half of Walmart click-and-collect shoppers bought additional items when in the store. Walmart is doing something right — and it might just be BOPIS.
More retailers with BOPIS options for their customers include Whole Foods, Old Navy, Kirkland’s, and Urban Outfitters.
The time to build and refine your click-and-collect strategy is now, and package lockers powered by Smiota could be the perfect addition to your infrastructure. Learn more about our lockers today!