Use the Power of BOPIS to Win More In-Store Sales
BOPIS is good for business in many ways, especially the potential to generate in-store sales. Click and collect “superconsumers,” or people who used BOPIS at least twice in the past 12 months, purchased additional items while making a pickup 41% of the time, each time...
5 Research-Backed Retail Predictions for 2019 (and Beyond)
When it comes to shopping, whether it be for a weekly grocery haul, a spring wardrobe refresh, or the perfect birthday gift, shopper expectations and behaviors are changing rapidly. And as a result, retail as we know (or at least knew) it is undergoing a massive...
Smiota’s Top 5 Articles of 2018
From package theft to apartment amenities and buy online, pick up in store (BOPIS), we covered loads of topics in our posts last year. If you missed some of the headlines, don’t worry — we put together a quick highlight reel for you. Below are the five most-read...
Wrap Up the Holiday Season With These Last-Minute Promotions and Marketing Strategies
We’re closing in on mid-December and officially entering holiday shopping crunch time. This last little stretch before shopping malls fall silent for a full 24 hours is the perfect time to launch last-minute promotions. Here are some ideas to help you close your...